Thomas Kropff · Commercial Strategy & Build

Available for select work

When the idea meets the market.

I help turn “this could work” into something the team can take to market. Shaping the offer. Opening the first route. Building from the response.

7+ years across Amsterdam and São Paulo.

Customers asking for something the company cannot yet sell.

Founder-led sales before the process catches up.

A consumer product opening its first B2B or partner route.

A new market before the local way in is clear.

A working product still difficult to explain and sell.

Glorify

A consumer app entering Brazil without a local launch plan.

Carried the expansion from research to launch and early operations; 600K downloads in six months.

HomeWizard

Businesses showing interest in a product built for consumers.

Shaped the early B2B approach with energy providers, installers, retailers and OEMs.

MOTIM

New propositions and market-entry ideas without a clear path.

Worked with the founder to develop ideas into projects and bring in the people and partners to deliver them.

Early commercial work alongside founders. Making new ideas work in the business and the market.

Something taking shape?

I’m curious where it’s at.